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Hime Gyaru — thefashionatetraveller.com

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Electric Alice – lolita, hime and fairy kei fashion coming to Australia

Attention all aussie lovers of  Gothic Lolita, Sweet Lolita, Hime Gyaru,
Fairy-kei or Mori Girl style.

There is a new webstore Electric Alice, bringing to Australia the famous Harajuku, Shibuya and Shinjuku brands your little hearts have been waiting for!

Labels such as 6% Doki Doki, Swimmer, Wonder Rocket, Black Peace Now, Dangerous Nude, Care Bears, Chocomint, Dangerous Nude and Metamorphose are winging our way as we speak, with Milk coming on board in May. I don’t know about you, but I’m excited about it!!

I’ll let owners Imogen and Nina explain it to you (seen below in Harajuku):

Electric Alice is a concept store dedicated to bringing hand-selected Japanese clothing and accessories to Australia and translating them into coordinates that work for Australians. Whether you’re into mixing a few quirky pieces with your regular wardrobe or are inspired by entire coordinated looks, we’d love to help.

You should head over to Electric Alice, as in addition to the fantastic blog and online shopping (going live any day now), there is a great section called “Style Guides” which describes each look in a nutshell, and gives a few ideas for achieving the look.

You can also check out Electric Alice at their Facebook page, Livejournal, MySpace, and on YouTube.

Electric Alice has just received its first shipment of clothing and accessories – so let the shopping commence!