Iron Fist – hot alternative clothing & footwear

Iron Fist is a label that needs no introduction for most of us in the alternative scene…

It is a kickass clothing and footwear company with a dark/alternative ethos but bright colours – right up my alley!

Mike & Travis were 2 guys into the punk & skateboarding scene who started the company in 2001 from very humble beginnings – and look how it has grown!

They wanted to return to the energy and brand attitude of the rebellious years, when skateboarders lived on the streets and mohicans would get you kicked out of Disneyland.

Born out of simplicity and Iron Fist’s first retail outlet, the trunk of Travis’ car, the brand was well received by a then starving youth culture who were bored of traditional action sports and streetwear brands. No market strategy and no big budget, Iron Fist started selling by itself on product and artwork alone.

The brand has expanded from punk beginnings to include fashion for goths, horror punks, 50’s vixens, and more. IF has such an irreverent and humorous take on apparel, you have to love it. Wolves baring their teeth on ladylike pumps, zombies on hoodies and bikinis, garish colours on EVERYTHING….ahh, go and check it all out in the Iron Fist webstore.

I just discovered that Iron Fist has a blog – awesome! Go and read it too – or the Australian Iron Fist blog.

In the UK, the humungous Pure London trade fashion event has just wrapped at the Olympia (see a vid here and pics below). 

Iron Fist had a stand there, and previewed some delectable items for 2011, which I ganked from the ‘Cosmopolitan Blogs Pure’ blog.

AAAnd if THAT isn’t enough, Iron Fist will also be at the Fashion Exposed event in Melbourne, 29-31 August. Phew!

I don’t actually own any Iron Fist as yet – I think it’s high time I did, starting with some of their fabulous platforms. How about you? Own any? What would you buy if you could?