Yamanote Line fashion – Shibuya to Shinjuku, Tokyo and beyond

Still on the themes of Fashion and Tokyo, I’ve recently discovered the website roomservice japan, along with roomservice extra and the roomservice magazine.

It’s a guide book to the fashion industry in Japan, and although much of it is in Japanese, if you use google translate, you can make sense of most of it.

One particular feature I enjoyed was the Yamanote Line Collection, which I detail below. Words are from the original source, just slightly tweaked by me.

Tokyo’s diversity is rare in comparison to other cities around the world. But what exactly is Tokyo fashion?
On the city’s Yamanote line, looping the whole metropolis, fashion becomes a mirror, reflecting life and engulfing culture, as well as nationality, sex, occupation, age, time and feelings.
There are 600 stations in Tokyo, each with their own customs and cultures, along with people representing these values gathering to spend time together.
Each stop is its own community, built of both individuality and diversity. By taking a short trip on the Yamanote line, Tokyo fashion can be seen in all its variety.

Let’s face it, when many of us first go to Tokyo, especially if we are fashion-oriented, we begin in Shinjuku, Harajuku and Shibuya. Hence we use the Yamanote line first of all, to get around.
Gradually we realise there are other cool places to go with great people and fashion in them, that aren’t far from the above places but not on the Yamanote line. Places like Koenji, Aoyama, Shimokitazawa, Kichijoji. But for now, let’s look at some of the fashion from the places we most know and love:
So that completes their tour around the Yamanote line. No, I couldn’t distinguish some of the styles from each other, either! And I was expecting more ‘out there’ gear in Harajuku. But remember, they are not chronicling the ‘lunatic fringe’ but what overall distinguishes the fashion of an area.
To see the entire series of photographs, see the Yamanote feature here.
Photo: Hanayuki Higashi
Text: Kazutake Okayasu

Special Thanks : Koakuma ageha

What did you think of the fashion? The Shibuya gal and Shinjuku host/hostess fashion fashion seemed the most defined styles to me. Whilst the Akihabara section showed a maid in costume, the Harajuku section didn’t feature any goths or cosplayers.

But I can tell you, there’s a lot more exciting fashion to be seen on the streets. And it’s given me a little idea to do my own Yamanote trip when I’m there, and see what *I* come up with.


  1. I have never been, I am so excited!!! This is a fabulous post, I love your picks for each district. Ahhh I am counting down the days

  2. Thanks! You're gonna have such an exciting time 🙂 Let me know if you want to meet up for a shop 🙂


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