Apologies for the lack of posting in the past week. It has been hideously hot in Sydney, hitting 41 on Saturday, and without air-con in our computer room, it’s just not a nice place to spend time in during a heatwave! I’ve also been quite suck with the flu, and either been laying on the couch (near the aircon), or dragging myself to work and dying afterwards.
But on with the show!!
Aula Aila is a brand I”ve been interested in for a while now, and it’s been picked up by Tokyo Eye to represent edgy modern Japanese fashion overseas (Paris, Shanghai, Hong Kong and India.) Aula Aila and its diffusion brand Ryza have featured previously in Glamorous magazine, ViVi and Jelly.
Their Spring Summer 2011 collections have been unveiled, very much echoing trending in other japanese labels right now..notably the 70’s and retro generally. Aula Aila’s latest collection is themed “She Meets Hipster” – where a 70’s gypsy girl roams the world.
Ryza’s is Happy Retro Girl or Bittersweet Generation – and a more 70’s graphic for the catalogue cover you couldn’t come across!
Photographed by Mika Ninagawa, known for her hyper colour
While I don’t have access to the catalogue, the overall direction can be sourced from the lookbooks and clothing released thus far.
Here are some behind the scenes pics on the catalogue shoot:
There’s a very exotic boudoir feel to the shoot..is she in her own bedroom, or relaxing in a Moroccan riad after an afternoon haggling in the souk? Hippy boho florals abound, as do high waisted shorts/flared jeans, fringed vests, multi-layered bangles, crochet ponchos and skirts…it’s all very “Almost Famous”.
Lace and peter pan collars have popped up on tops and dresses…a la Alexa Chung (and in the black, Wednesday Addams!)
Broderie anglaise was another fabric used to vintage effect, especially with frills (boy, do I remember this from my own girlhood!)
From Aula Aila, fringing ahoy!
This off-white lace maxi was seen in February ViVi. Lace was also seen in voluminous sleeves on jersey dresses.
The fringed vest is set to be popular (I just hope girls will leave the cowboy boots of last year well alone, and go with clogs to keep it modern)
It has to be said, the clothing looks better on models than on mannequins…
And finally, the 70’s trends from AA/Ryza/DraSTic can be seen in the April issue of Glamorous
I find myself attracted to the 70’s vibe, the ethnic feel, the jewellery, the flares, the lace and maybe even the fringing. I have never been a fan of denim, and WON’T be wearing jeans, but already own a pair of high waisted black pants that make my legs look really long, despite me being only 156cm tall. What do you like or not like about the 70’s and retro looks coming out now?
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