Quality versus frequency of posts

I have to admit, the issue of burnout or not-enough-time-to-write-great-posts has been haunting me of late.

Ok, not literally haunting; I don’t see the ghosts of posts past hovering around my bed. I just get the guilts when, as now, I’m working a lot and don’t have time to post much. I find myself between the proverbial rock and hard place. Imprisoned within my own expectations.

The crux is: do you put out quick but not great-value posts (eg with crap pics and not many useful links), just so you’ve got a blog entry for the day? Or do you only post when you can really do a good post with great content (thought-provoking, new discovery, great pictures or DIY, whatever)? It’s a common dilemma for bloggers.

I stumbled upon Corbett Barr’s blog ThinkTraffic (which I don’t follow and don’t think I’ve read before), and saw a very relevant article, the Goldilocks Guide to Content Quality. It isn’t rocket science, but it just confirmed that it is better in the long run to keep the quality up and post less often. Setting the bar too high or too low for yourself can cause problems.

I quote directly from him on “The Goldilocks Approach”:

There’s a Goldilocks approach to content quality that will serve you best. Don’t post useless fluff just to meet a self-imposed posting schedule, but don’t predestine yourself for burnout by setting an impossibly high standard for quality. Neither of those situations are ideal for building a loyal audience.

Instead, set a quality standard that is “just right” for you, in that it leads to consistency in value without risking coming to a dead end before you achieve your blogging goals.

Obviously, one size doesn’t fit all.

We each have to decide what our post frequency will be.  I do usually post at least 5 times a week (unless I’m travelling and sometimes even then!), but often on different days.  My “weekends” or days off are different from other peoples because I do shift work.

My paid work influences the blog a lot. When I do a lot of day shifts not only do I not have time to post because I’m not home 13 or 14 hours a day, but I suffer sleep deprivation too, leaving me mentally uninspired. This isn’t going to change, so I am always going to have periods where I’m really productive, posting a lot, and having interesting/useful posts, and weeks where the posts will be sparser. Having read this, and upon reflection, I want to make the posts on the sparse weeks better value than they have been of late.

I guess the upshot of this is to say, hang in there!

If you’re a blogger, determine what level is right for you.

If you’re a reader of mine, hang in there when I do fewer posts (and possibly a few uninspiring ones), cos if you liked what I did in the past, there’ll be more cool stuff in the future too. I’m still working on the content mix, but will continue to have a dark alternative slant to the fashion, designers, music and clubs. The DIY will be taking a more prominent position, especially as I get more used to filming and editing. (And, heh, hopefully some more exotic destinations are in store, as I discover I can get some more leave booked in soon!)

Blogging is meant to be fun, not all work. I need to remember this and inject a wee bit more humour, as that is what I’m like in real life.

If anyone is reading on this quiet Saturday…what have you liked in the past on this blog and would like to see more of? And/or:  in your own blog, what are you endeavouring to do more posting on, to improve your blog’s quality?


  1. Oh no! You are in blog jail.

    Seriously though, this is a great post. I struggle with this too. I try not to worry too much about taking days off. The blogs that I really like I check regardless of whether they have skipped a few days (or even weeks). So my hope is that readers will do the same with mine.

    But even more important, I love your outfit — I totally would wear it to the office. I want to steal this look. Please help.

  2. Haha, I love you Siouxsie 🙂 The pinstriped dress/pinafore and big Vivienne Westwood EGL Crown necklace are from Black Peace Now (yes, Japan). They don't really sell them after the season, but there's a slightly similar striped pinafore on ebay http://cgi.ebay.com.au/black-pinstripe-pinafore-dress-Cult-Clothing-/290444204636?cmd=ViewItem&pt;=Women_s_Clothing&hash;=item439fd2da5c

    I'm sure you've already got similar boots!

  3. I love your posts on alternative fashion designers and products, your outfit posts, and your fashion-related resource posts. I follow blogs for inspiration mainly, and yours is great for that.
    As far as my own blog, it's more of a personal visual diary I do for fun. I feel guilty when I DO post, as I always think I should be working on my business instead!

  4. I really thank you for replying 🙂 It's true, I also follow blogs for inspiration, and when we find poeple who are a bit like us, it's fascinating. I hope you get over your guilts about posting, although I know your business is important – but your blog can help!

    BTW, I'd LOVE to meet up when I'm in Melbs 25-27th June – do you wanna come see the Tim Burton exhibition on the 25th? Or have drinks somwehere?