Lip Service Japan 2010

I was a little confused when I first heard of Japanese gal brand Lip Service, as the US has an alternative/goth/punk brand Lip Service with quite different clothing.  This is the brand with which I’m much better aquainted.
“There’s a Lip Service in Shibuya 109?” I asked myself, incredulously. Yes, there is. And many other places throughout Japan.
Here’s a pic I snapped in the metro/underground at Shinjuku – there’s masses of shops lining each side of the metro walkways from Shinjuku station.
I’d never been in a Lip Service store on my previous visits to Japan, and now knowing it was a gal style shop, decided to have a peek on my last trip. The new range has (as it says) a cool sexy vibe – and were I to wear it verbatim, it would be entirely age innapropriate for me. It is, after all, aiming at the 18-22 year old market. But the key is to select pieces from any range that you CAN wear.
There was a lot of black and white, which I love, and even stripes! I fell in love with this circular striped bag – it matches my fave Cue jacket perfectly 🙂 I bought it.
Here are a bunch of other cool things from them, which you can browse in the Lip Service web shop. Like these darling boots, which also come in black. But you know by now that I’m a sucker for black and white. No, I didn’t buy these!
Or this summer trench with big bow – it also came in white and nude.

and this rock chick striped tee – love the stripes and rock vibe, hate the smoking
Oh, and in breaking news, just open is a new Lip Service outlet shop in Odaiba – Odaiba Venus Fort 3F.  Sugoi!! Gotta love an outlet store – the bargains!
I realised that I’d been limiting myself as to what stores I’d visit in Tokyo and Osaka. I’d only go to gothic/punk stores, perhaps thinking that other shops would be too “vanilla” and “normal” for me. But I got over myself and learned that I can find stuff I love in many places.
After all, personal style is about wearing the things you love and which suit you, not just sticking to one narrow fashion tribe, non?