Ozz On is one Japanese fashion label that doesn’t really get much press despite having over 30 stores. It is generally speaking a gothic brand, although there are sub-labels within that showcase various styles.
Ozzoneste – uses Japanese and Asian ethnic patterns, and appeals to sophisticated adult women
My favourite is Ozz Croce; I love how it fuses traditional oriental elements with modern gothic, even cyber elements. There is a definite colour palette – they use a lot of burgundies, as well as greys and silvers, and glue-grey-greens.
They also have a wide range of accessories, and I like their gothic jewellery. Actually, I think I may have the piece below; it could well be the multi-stranded necklace I used to make my punk Tom-Binns style safety pin necklace with skulls.
This season in Ozz Croce there’s a lot of tartan/plaid, as well as the use of military medallions (quite Korean gyaru I think, although with a definite nod to school uniforms and the Visual Kei band Abingdon Boys School)
While in Ozz Angelo there’s smart tailoring matched with flourishy embroidered details
They do shoes and bags, and other accessories as well.
La Carmina also owns at least one Ozz Croce dress from Closet Child; she wore it the night I took her and the aussie TV crew to the Golden Gai, to my fave punk bar Hair of the Dogs.
So although it isn’t as well known as any other gothic brands, I encourage you to seek out some Ozz-On fashion when you’re next online or in Japan (OzzOn shop list is here). Have you heard of it before? Been to a store, or own any yourself?