Iron Fist – hot alternative clothing & footwear

Iron Fist is a label that needs no introduction for most of us in the alternative scene…

It is a kickass clothing and footwear company with a dark/alternative ethos but bright colours – right up my alley!

Mike & Travis were 2 guys into the punk & skateboarding scene who started the company in 2001 from very humble beginnings – and look how it has grown!

They wanted to return to the energy and brand attitude of the rebellious years, when skateboarders lived on the streets and mohicans would get you kicked out of Disneyland.

Born out of simplicity and Iron Fist’s first retail outlet, the trunk of Travis’ car, the brand was well received by a then starving youth culture who were bored of traditional action sports and streetwear brands. No market strategy and no big budget, Iron Fist started selling by itself on product and artwork alone.

And now? Iron Fist has international distribution in UK, Europe, USA, Canada, South Africa, Australia, the Middle East and Russia and retailers in nearly every major city in the world. Iron Fist has flagship stores in Cape Town, South Africa and Czech Republic with plans to open more in the future.

The brand has expanded from punk beginnings to include fashion for goths, horror punks, 50’s vixens, and more. IF has such an irreverent and humorous take on apparel, you have to love it. Wolves baring their teeth on ladylike pumps, zombies on hoodies and bikinis, garish colours on EVERYTHING….ahh, go and check it all out in the Iron Fist webstore.

I just discovered that Iron Fist has a blog – awesome! Go and read it too – or the Australian Iron Fist blog.

Iron Fist has been attending a swathe of trade events, to ensure their brand gets the biggest exposure it can…and gain world domination!!! Muahahahaaaa…..

In the UK, the humungous Pure London trade fashion event has just wrapped at the Olympia (see a vid here and pics below). 

Iron Fist had a stand there, and previewed some delectable items for 2011, which I ganked from the ‘Cosmopolitan Blogs Pure’ blog.

I’d prefer a slightly larger platform, but I love them anyway…
From the Bread and Butter event in Berlin come these photos, from Iron Fist’s own blog:
In a week or so, Iron Fist will be at the Las Vegas Magic Trade Show as well! Here’s a cool little vid that explains what Magic is all about:

AAAnd if THAT isn’t enough, Iron Fist will also be at the Fashion Exposed event in Melbourne, 29-31 August. Phew!

I don’t actually own any Iron Fist as yet – I think it’s high time I did, starting with some of their fabulous platforms. How about you? Own any? What would you buy if you could?


  1. I think about buying a pair of Iron Fist shoes. I think it should be the best to "raise" my all-in-black outfit when I go out. I just love the "wedge" shoes (it seems pretty comfortable) and the ones called "Devil's Plaything", blue with the crazy drawing. Have you a favorite one? 🙂

  2. Yay! Love these shoes, and I'll be working at Fashion Exposed this year! AWESOME.

  3. Wow the shoes looks amazing!

  4. oh man… those skull peep toe booties are INSANELY AWESOME. wow.

    Vogue Gone Rogue

  5. A – yes, they are perfect for making a black outfit 'pop', eh? My faves are in the next post – but I do like the wedges cos they are high and yet look comfortable.

    Hexotica – that's going to be a great experience for you; make sure you post 🙂

    Kashaya – yeah, they're a little out of the ordinary!

    Kristy Elena – agreed; they could work with a steampunk, goth lolita, or many other outfits 🙂

  6. Hi, from where are you and how can I order?