Gilfy SS 2011 Collection

Just discovered that Japanese brand Gilfy has a fab new video out with their 2011 Spring Summer collection – yeehar!


It showcases the newest styles from Maison Gilfy, Re Dark and D:Land

See the Gilfy 2011 S/S Exhibition Report here, as well as a ton of photos from the night. Here’s a few I especially liked

The skeleton in the sombrero, and the Day of the Dead sugar skull light


Religious iconography ahoy, like this Madonna bag, and crosses in the decor and styled in the outfits


Sugar skull tops with lace backing (want!), and engineer boots in plain and zebra print


Moving onto the collection itself: the new collection was shot against a backdrop that’s like a Mexican Western…lots of skulls, crosses, limewashed walls, sombreros, lacy ironwork and brightly coloured tilework.

Far from becoming a comical pastiche of American Indian motifs (and I’ve seen WAY too much suede fringing in some 2011 collections), Gilfy manages to infuse a basically gyaru rock look with just a subtle ethnic detail, as seen on the cuffs of this top, and the sugar skull detail in this crochet cardi:


Gilfy has also taken the stripe trend and used it quite subtly, *just* seen in the onesie at left or the striped cardi on the right (given the native indian touch by means of the belt)


Some pieces from the SS 2011 have started trickling into the webstore, and seen below are a few I like.

From Gilfy:
Cropped jacket with embellishment front and back (I prefer the black to the denim – so surprises there!)


Zebra jeans (I’m not fond of the faded denim this season), and the striped cardi seen already above:

Although these pieces are heaven for monochromatic fanatics, the black and white would look fantastic paired with a bright blocked colour like orange, blue, purple, acid yellow or green.

From D:Land:
jet-beaded long chain with cross, and caps in black or silver (which work with the still popular military trend):


Union jack studded top, and bright turquoise shoulder bag (bright aqua is one of THE colours this season)


I saw in the video a brief look into upcoming mini-trends from D:land, and the “Starry Rock” look is definitely my favourite; can’t wait to see more items released for 2011.


Re Dark seems hung up on the preppy trend still, so I’m waiting to see something that grabs me from the brand.

Backs (not seen in video)
Studded crosses in silver or bronze on leather cord; fringed bags that look classy not hokey:


I have to say I prefer the motifs seen so far, to the nordic prints of winter, but they have to be subtle so as not to end up looking like a backpacker who has just come back from Peru!

What are your faves? How do you feel about the native indian ethnic influences coming through this season?


  1. Great post!
    I think I’m liking the background styling more than the clothes this time from Gilfy! You’ve picked out the best items by far 🙂

  2. ok, i’m in love with the sugar skull crochet! i want the patten and to make everything with it =) lol


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