It was held predominantly at Omotesando Hills in Harajuku, and surrounding areas. Vogue Nippon collaborated with artist Takashi Murakami to produce a range of limited edition t-shirts and bags, the sale of which would raise funds for charity. There was even a character created just for the event – Pom-chan – based on the artist’s dog (awww…)
Last year, 217 stores participated, and got a whopping 55,000 visitors. This year saw 350 stores participate: not only high-end brands but also high-street brands. From 5.30 til 11.30pm, lucky shoppers could browse (or shuffle, such was the crush!), and take advantage of sales, freebies, and makeovers whilst keeping an eye out for celebs.
Not only in the Omotesando Hills complex, the night spread out across Harajuku and Aoyama, with strange men on stilts seen wobbling outside the entrance to La Foret (and stuffed safari animals inside!), and real models frozen in position in shop windows as if they were mannequins (see pics below).
At Gucci Aoyama, Editor in Chief of Vogue Nippon visited the store to discuss Fall & Winter trends, and show the Gucci F/W collection to VIP customers. 8 limited edition handbags were also made especially for Gucci Aoyama and its VIP’s.
A brief rundown:
WHO : Ai Tominaga
VERBAL（m-flo TERIYAKI BOYZ®）
MADEMOISELLE YULIA (DJ・GIZA)
Maiko Sakai（2010 MISS UNIVERSE JAPAN)
WHERE : Omotesando Hills, Main Building
WHEN : Opening Ceremony 17:30-18:00
Shopping Time 18:00-23:00
Closing Ceremony 23:00-23:30
Since I wasn’t there, I will just compile the info and share links to some blogs for you to see more pics and read further. Such as:
The beautiful Tominaga Ai (above) hosted.
There’s a nice overview of proceedings in this video from TokioDylan, as well as some of the La Foret festivities:
Maybe next year….