Electric Alice – lolita, hime and fairy kei fashion coming to Australia

Attention all aussie lovers of  Gothic Lolita, Sweet Lolita, Hime Gyaru,
Fairy-kei or Mori Girl style.

There is a new webstore Electric Alice, bringing to Australia the famous Harajuku, Shibuya and Shinjuku brands your little hearts have been waiting for!

Labels such as 6% Doki Doki, Swimmer, Wonder Rocket, Black Peace Now, Dangerous Nude, Care Bears, Chocomint, Dangerous Nude and Metamorphose are winging our way as we speak, with Milk coming on board in May. I don’t know about you, but I’m excited about it!!

I’ll let owners Imogen and Nina explain it to you (seen below in Harajuku):

Electric Alice is a concept store dedicated to bringing hand-selected Japanese clothing and accessories to Australia and translating them into coordinates that work for Australians. Whether you’re into mixing a few quirky pieces with your regular wardrobe or are inspired by entire coordinated looks, we’d love to help.

You should head over to Electric Alice, as in addition to the fantastic blog and online shopping (going live any day now), there is a great section called “Style Guides” which describes each look in a nutshell, and gives a few ideas for achieving the look.

You can also check out Electric Alice at their Facebook page, Livejournal, MySpace, and on YouTube.

Electric Alice has just received its first shipment of clothing and accessories – so let the shopping commence!


  1. looks lovely! too bad I'm not in Australia 🙁

  2. I Really love their style and website, it so cute!

    Thank you very much for your comment on my blog! I agree, I think Kabuki-cho is a very interesting place to visit in Tokyo^^

  3. 😀 😀 :D! Thank you so much for this! <3

    Now we really do have to meet. I saw your comment saying you'd be at the next carnival, so I'll definitely make the time to go! I missed the Tokyo Invasion night actually but I did get to see Aural Vampire when they were in Sydney kind-of recently… I always seem to leave Japan wanting to check out more things than I did when I arrived!

  4. Sorry Riechan, but they will have an online store very shortly 🙂 Also, there's Tokyo Rebel in the US that import all the good brands too. And there's a store based in France near the Notre Dame, if ever you're there. Just use google 🙂

    Sara Mari – I enjoyed reading abut your travels, and jealous you're going back there so soon!

    Imogen – it was my pleasure to feature you – you've got a great website, fab fashion, and glorious picures. Yep, we must meet up and have tea or summink one day 🙂